Overview
Role & Duration
Product Designer
My Price is a application that enhances the supply chain performance between farmers and Waycool. It helps in farmers making more profit of their produce. It serves Waycool ( as a dashboard ) to manage and procure produce at best prices in the least amount of time.
Product Thinking, Visual Design, Information Architecture Interaction design and Prototyping
Team : 2 Designers, 3 Developers and 2 Product managers.
June 2020 - September 2020
Process Taken
User Personas
Information Architecture for Waycool Trade Team
Information Architecture for Farmer App
Rough Sketches and Rapid Prototyping
From this stage onwards, we started conceptualizing and created various
rough sketches along with tinkered with some paper prototypes to get glance of what how the application would feel like
Login screen Desktop
Auction Management Screen Desktop
Dashboard Screen Desktop
Home and Choose Language Mobile
Farmer Management Screen Desktop
Participate in Auction Mobile
Wireframes
Auction Management
Manage Teams
Farmer App Home screen
Auction Management Screen
Font and Color Scheme
For this project we went with the Robot font as the application has to support Hindi and English. And now especially for the app since we have got approval for integrating other languages we will be using Noto type in the future.
Visual Specifications
And various other specifications...
Visual Designs for My Price Dashboard
Resource / Team Management
Certain employees have the power to manage teams, famers and respective market vendors. From this screen adding new vendors , sales team members and farmers has never been so easy. It is much better from the system which depended on mails , excel sheets and phone calls.
Creating auctions and managing them..
Waycool Employees can schedule auctions , monitor and gather info as to who are taking part in the auctioning process.
In this way farmers who haven't participated can be notified and thus motivating them to sell their produce.
A Powerful dashboard to monitor results
From this dashboard, a waycool employee can monitor how a farmer uses the application, how many are currently taking part in auctions and more. The best part is that they have the ability to set targets so that the entire organisation is aware of the progress too.
Visual Designs for My Price Farmer Mobile App
As a farmer , he/she has the ability to take part in auctions , maintain a digital inventory of the crops, see recorded transactions and view his/her accepted bids. And yes the same is also visible in regional languages.
Taking part in auctions has never been so easier for a farmer as now we are replacing the excel + phone call system to a digital one which enables any farmer at the comfort of his/her home or circumstance to participate in auctions. This also helps Waycool scale its operations and tap into more farmers who wish to sell their produce.
App interaction Demo
This app interaction demo is for Hindi Version of the My Price App. The micro animations used are simple yet effective in communicating the purpose.